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<h2><font face="Helvetica, Arial, sans-serif"><b>ElectroSmog Festival
at Medialab-Prado<br>
</b></font></h2>
<font face="Helvetica, Arial, sans-serif"><b>on March 18, 2010 from 4
pm to 11 pm</b><br>
<br>
Venue: Medialab-Prado · Plaza de las Letras, C/ Alameda, 15 Madrid
(Spain)<br>
difusion (at) medialab-prado.es<br>
<a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://medialab-prado.es/article/electrosmog_festival">http://medialab-prado.es/article/electrosmog_festival</a><br>
<br>
Join us at the ElectroSmog festival! From March 18 through 20 this
event will propose a critique of the worldwide explosion of mobility,
and an exploration of the new forms of connectedness with others
offered to us by network and communication technologies. The program
includes international debates and discussions, performances and art
projects that will be streamed live through the Festival's website
<a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://www.electrosmogfestival.net/">http://www.electrosmogfestival.net/</a>.
The public will be able to
participate *locally from Medialab-Prado* or *on-line through the web
interface*, that allows to post comments and vote. <br>
<br>
Medialab-Prado participates in this international event with the
following activities [live streaming from Medialab-Prado's website]:</font><font
face="Helvetica, Arial, sans-serif"><br>
<br>
<b>4 pm - 6 pm: Debate about Hyper-Mobility (+ presentation of <i>In
the Air</i>
project)</b><br>
</font>
<blockquote><font face="Helvetica, Arial, sans-serif">Hyper-mobility
poses a myriad of challenges for urban planners: How is urban planning
responding to conditions of hyper-mobility? Are networking technologies
playing a role in policies and actions? + Presentation of "In the Air"
project, collaboratively developed during Visualizar'08 and
Visualizar'09 workshops in Medialab-Prado. Presented by Nerea Calvillo,
author. </font><br>
</blockquote>
<font face="Helvetica, Arial, sans-serif"><br>
<b>6 pm - 8 pm: Riverrun: A collective and experimental online artwork
workshop</b> (previous registration at medialab-prado's website)<br>
</font>
<blockquote><font face="Helvetica, Arial, sans-serif">Riverrun could be
described as an emergent Exquisite Corpse. Creators collaborate in the
making of a collective story in real time. Each person participates,
using their own computer (client), by writing a small part of a
collective story. A session of at least four parallel experiments: two
in English and two in Spanish. These collective writing experiments
will involve both local and online participation. Developed by artist
Kevin McCourt and theoretical physicist Bartolo Luque.<br>
<br>
</font></blockquote>
<b><font face="Helvetica, Arial, sans-serif">9 pm - 11 pm: Debate about
City and Country Branding<br>
</font></b>
<blockquote><font face="Helvetica, Arial, sans-serif">City and regional
branding strategies contribute disproportionally to increased travel
and mobility, both for touristic purposes as well as for professional
travel and conference-mania. But from an ecological point of view,
however, the branding strategy is highly questionable. Are cities and
regions economically viable at all without effective branding and
promotion strategies?</font><br>
<br>
<font face="Helvetica, Arial, sans-serif">Participants in
Medialab-Prado: Ana Méndez, moderator, Isidro López (Observatorio
Metropolitano) and Eva Ramos López (Town Planning and Housing Area,
Madrid City Council)<br>
<br>
</font></blockquote>
<br>
<font face="Helvetica, Arial, sans-serif">More information:</font> <font
face="Helvetica, Arial, sans-serif"><a moz-do-not-send="true"
class="moz-txt-link-freetext"
href="http://medialab-prado.es/article/electrosmog_festival">http://medialab-prado.es/article/electrosmog_festival</a></font><br>
<br>
<pre class="moz-signature" cols="72">--
Nerea García Garmendia
Comunicación / Press
Medialab-Prado
Área de Las Artes, Ayuntamiento de Madrid
Plaza de las Letras
Alameda, 15 28014 Madrid
Tfno. +34 914 202 754
<a moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="mailto:difusion@medialab-prado.es">difusion@medialab-prado.es</a>
<a moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="http://www.medialab-prado.es">www.medialab-prado.es</a>
</pre>
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